On November 13, 2017, Entrepreneurship was celebrated globally to celebrate innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare. The idea of Global Entrepreneurship Week is to inspire others to engage in entrepreneurial activity while connecting them to potential collaborators, mentors, and even investors.
Today, as many shops around the globe especially in the US, consumers are encouraged to shop from small businesses in what it is called Shop Small Saturday as a way to fuel the small business community.
Wendy Angulo Productions has always supported Creators in different walks of life by using our platform as a way to showcase their work and how they impact our communities. Our number one mission is to connect and build relationships that will ultimately weave future collaborations not only with our company but amongst our network to support these innovators and their businesses.
Today, I have the pleasure to chat with Dan and Corrine, founders and creators of No Noise NYC clothing line.
WA: Tells us about yourself and what inspired you to create No Noise?
D&C: My name is Dan and my name is Corrine … we are the Partnership called No Noise NYC.
No Noise was inspired from… our need to take a mental break from our every day, our work, the doubt that life brings, the non-wanted opinions of people that don’t matter, the wave that everyone follows, the NOISE.
Everyone needs to sit back in silence and give themselves a moment to mentally catch up, take a deep breath and stop listening to NOISE, doing this allows you to be who you really are.
WA: What is No Noise’s mission statement?
D&C: Don’t conform, don’t try to be what they think you should be, don’t listen to the Noise, instead create it.
WA: When did it launch?
D&C: nonoisenyc.com was launched in May of this year (2017).
WA: What made you take the leap into entrepreneurship?
D&C: Silence and the right partner pushed the leap, once we were able to block out the world and concentrate on our goals the rest came easy.
WA: Did you ever deal with contention from your family concerning your entrepreneurial pursuits? How did you handle it? What would you do differently in hindsight?
D&C: We are both blessed with families that are extremely supportive of our venture and for that we are grateful.
WA: How do you generate new ideas for your collections?
D&C: We silently brainstorm, we pick a day of the week to sit together block out the rest of the world and concentrate on NO NOISE.
WA: How do you build a successful customer base?
D&C: You have to network, social media has been a key instrument for No Noise NYC. Knowing our audience, attending Trade Shows and Conventions has helped keep us in the game and the brand known. The product is everything and constantly updating the website as well as our inventory helps keep people interested.
WA: Do you believe there is some sort of pattern or formula for becoming a successful entrepreneur?
D&C: We don’t believe there is a pattern or a formula, if there was, everyone would be successful. It’s all about your idea and making it come to life. You have to work hard and take chances to be successful. Belief in your message, brand and what it stands for is most important.
WA: What would you say are the five key elements of starting and running a successful business?
D&C: Vision, Finances, Goals, Audience, Support System
WA: What has been your most satisfying moment in business?
D&C: The first sale has got to be our most satisfying moment. Knowing someone sees your vision or it resonates within them enough for a purchase, is fulfilling.
WA: Who has been your greatest inspiration?
D&C: Our kids and families inspire us daily to strive to be the best…we get our motivation from wanting what’s best for the ones we love.
WA: How do you go about marketing your business? What has been your most successful form of marketing?
D&C: Social Media has become the way of the world – it has been the most successful form of marketing for No Noise NYC. Facebook, Instagram, and Twitter by far are the best sources to increase brand awareness. Feel free to visit us @nonoisenyc on Facebook and Twitter or no.noise.nyc on Instagram
WA: In one word, characterize your life as an entrepreneur.
WA: Entrepreneurship comes with a lot of sacrifices and countless hours of work, what do you do to recharge when you’re feeling drained?
D&C: Luckily we are a partnership, which means we try our hardest to not allow one another to feel drained. One of us will take the reign when the other is overwhelmed, but when we both feel drained we simply pause, step back, remind one another of the big picture and reset.
WA: What do you know today that you wish you would have known when you first got started as an entrepreneur?
D&C: Patience, today we know that greatness takes time and we can’t be discouraged when things don’t happen right away. When we first started we wanted everything to happen overnight… In time we have learned it will happen if we take the chance and stay focused.
WA: What’s next for No Noise?
D&C: We are constantly thinking of new ideas, at this moment we are working on custom leather vests/jackets and a sock collection. Our bolo tie hoodie (for men) and our crop top hoodie (for women) are now available online – visit us at www.nonoisenyc.com
No Noise has a current sale of 45% off (use code BF17) until today at 11:59 pm. Head over to their site, shop small and support your local businesses!